Evolution
01 — How IT started
While sitting at work one day, it occurred to me how far away I had strayed away from my goals in every aspect of life. Humbled, I decided right then and there to harness the beast that lives inside and get back to work. I designed a grey shirt with a bear standing on the words “Humble Beast”. A bear was the choice mascot because of their docile, yet, ferocious nature.
02 — what is a humble beast?
A Humble Beast is one who exudes confidence but is never boastful. Subtle, yet powerful. Always looking to uplift the next, a Humble Beast promotes a healthy, positive lifestyle. A lifestyle that is to be emulated in hopes to make the world a better place. Whether it is in the gym, at your job, or at home with your family, being a Humble Beast means being the best version of yourself while constantly striving to be better. Always working. Always progressing.
03 — what makes it a lifestyle?
You really have to live like this. When you put any Humble Beast Lifestyle (HMBL) apparel on, you are making a statement that you are always working to get better in every aspect of life. You don’t think you’re better than anyone but you KNOW you are a beast. Athletes, professionals, parents, whoever. Everyone is a beast in their own rite.